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A good solution to what could've easily been a troublesome color palette. The aqua green used throughout the LWR corporate identity is effective in limited doses, but could be crippling if overdone. To heighten its potential, I introduced a strong blue background shade, complimented by a neutral khaki shade to contain the site's navigational elements, and sparing use of the corporate grey around the page. The green is used infrequently throughout the site, usually as a call to action or point of special interest, and really shines in that role.
Additionally, we were asked to integrate a few elements from the company's new print campaign mid-stream. For the most part, that was done through photo selection and treatments, and the end result is a layout that delivers a fresh take on their existing materials without distancing itself from the corporate identity. This site was designed during my tenure as Art Director for GravityFree Web Design.
You can find this site on the web at http://www.lwrcommercial.com.
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