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A light, airy color palette, combined with a simple, thought-out page layout. I really like the way this page came together, with the reds that were pulled from the logo being used as a bright call-to-action but not obnoxiously so. The faint blue used for the background hue (see detail) provides for a calming neutral zone outside of the content area. I like the yellow as a grounding shade, and the straight-to-the-point, non-intimidating delivery of the slightly lengthy amount of copy on the home page. This site was designed during my tenure as Art Director for GravityFree Web Design.
You can find this site on the web at http://www.accentdistributing.com.
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