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Basically the antithesis of my design for the Tropical Breeze Resort, which features a bright, happy color palette, the layout I initially pitched to Modern Sarasota (a real estate company specializing in modern architecture) is much more subdued, simplistic and sophisticated. I integrated several elements from the client's existing marketing materials, (for instance, the illustration at the bottom of the page, the main tagline and the color palette itself) but also introduced several new ideas unique to the site. I think this layout conveys a sense of dignity, class and (for lack of a better word) modernism that reflects the style of properties the company focuses on, but in the end another layout was chosen in its stead. This site was designed during my tenure as Art Director for GravityFree Web Design.
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